Challenge: Integrating three verticals of customer website, in-store point-of-sale and customer care required significant and iterative design reviews with the client on a daily basis with various stakeholders. Delegation of roles and context of client feedback was critical in maintaining site consistency in interaction patterns. I identified early on the need for a site-wide architecture design that had until that point, been segmented by various product owners with non-transparent knowledge and fragmented decision making among requirements and agile teams.
ii. Role: Architecture and Patterns Lead
ii. Role: Architecture and Patterns Lead
Role: Architecture, Patterns and Customer Account Interaction Design Lead
Approach:
1. Stakeholder Interviews
2. Research Analysis
3. Best Interaction Design Practices
4. Daily Client Stand-ups & Scrum meetings
5. Pattern Library framework and responsive design templates
6. Competitive Analysis
7. Axure/Interaction Design widget library standarization
8. Agile/Rapid Prototyping
9. Design/Interaction Pattern Reviews
10. Information Architecture Audit
11. Site Map and user flows
12. User Story Assessment
13. Pattern Library Client Reviews
14. Pattern Library/Design Audit with recommendations report
15. Finalize Architecture and Pattern Library Document
16. Socialize across business, UX and development teams
1. Stakeholder Interviews
2. Research Analysis
3. Best Interaction Design Practices
4. Daily Client Stand-ups & Scrum meetings
5. Pattern Library framework and responsive design templates
6. Competitive Analysis
7. Axure/Interaction Design widget library standarization
8. Agile/Rapid Prototyping
9. Design/Interaction Pattern Reviews
10. Information Architecture Audit
11. Site Map and user flows
12. User Story Assessment
13. Pattern Library Client Reviews
14. Pattern Library/Design Audit with recommendations report
15. Finalize Architecture and Pattern Library Document
16. Socialize across business, UX and development teams
Delivered: Both a single unified site architecture and user flows as well as a +90 page design pattern library/guideline book for various agile product and development teams to use in parallel for design standards. Also delivered was a complete site-wide (50+ pages) inventory and design audit of design pattern mis-alignment and approved design exceptions for interaction, design and front-end development teams to resolve. This allowed the client to understand and make consistent decisions from the relationships in patterns with structural and atomic design principles. Lastly, interaction designs were finalized for the customer account segment before I rolled off the project.